WeвЂ™ve talked about the news restructuring on the Gillmor Gang, so Frank Radice and I took the opportunity to record a Clubhouse conversation about Williams and his move. It was therefore not coincidental when Brian Williams announced heвЂ™s leaving NBC for greener or perhaps techier pastures. While her new deal seems to continue her daily shows for at least the next year, the handwriting is on the wall for the entire structure of hosts and anchors. MSNBCвЂ™s star Rachel Maddow made news recently by negotiating with the network to cut her daily show back to a weekly show and focus more on long-form programming with podcasts and books or even events. Fox remains the ratings leader as MSNBC passes CNN, but overall viewership is down massively. Many of those experts have morphed into the Trump bookstakes, where old breaking news about January 6th and the 2020 election is carved up into soundbites and graphics, and then debated by the roundtables. Mobile phones have made it easier to wait for notifications of breaking news than climb on the hourly analysis model that endlessly recycles the same talking heads weвЂ™ve already abandoned. In turn that has rippled through the news economy and put pressure on the difference between the old nightly news hosts and the new landscape.

TrumpвЂ™s loss in the election and social excommunication has made it super hard for the 3 main cable news channels to make a living. As broadcast television gives way to cable and now subscription television, the news networks are caught in a market crash. Nowhere is the mess weвЂ™re in more volatile than the media war on its rationale for economic survival.

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